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Hi!

I am a creative and copywriter from Amsterdam with experience in both Dutch and global campaigns. Currently working at ACE.

Experience

April 2021 - present

» Creative Director at ACE

» Creative Director at Blauw Gras, part of ACE

» Senior Creative at Blauw Gras, part of ACE

August 2018 – April 2021
» Creative/copywriter at 180 Amsterdam
September 2017 – August 2018 
» In house creative/copywriter at Hudson’s Bay Netherlands
June 2015 – September 2017 
» Interior editor in chief at Roomed.nl, Wayne Parker Kent (Mediahuis)
2016 – 2018 
» Teacher at Artemis Academy in communications, trend watching and trend forecasting
2014 – 2018
» Freelance creative and (copy)writer

2012 – 2015
» Writer and content creator at Museumnacht Amsterdam

Brands
Netherlands: MINI & BMW, McDonald's, ALDI, Rabobank, KNAB, Lidl, Videoland, ARTIS, Museumnacht 

Europe: Flower Council of Holland, Samsung

Global: Mirinda (Pepsico), Daelmans Stroopwafels

Speaking, judging & writing

ADCN, Dutch Creativity Awards jury member - 2023 & 2024

Nima, Social Innovation session - Speaker - 2023
ADCN, Growing Young inspiration session - Speaker - 2023
Interview Marketing Tribune (link) - 2022
R*AW - Creative Challenger at various pitches - 2020, 2021, 2022
Artemis Academy guest lectures - Speaker - 2016, 2017, 2018

When I'm out of office,

you can find me here:

Having dinner at my favourite restaurant, trying out new dishes in my kitchen, doing kettlebell swings and burpees at the gym, snowboarding in Kaprun or Mayrhofen (or any other snowy mountain), enjoying music at Paradiso.

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