For the launch of Rijksmuseum’s Online Collection, a new platform that makes over 800.000 artworks accessible to the world, we’ve created a campaign in collaboration with Fons de Haan. Thanks to TikTok’s brilliant algorithm and Pinterest’s user-friendly interface, it’s easy to disappear into an internet rabbit hole that makes you want to see more, learn more, feel more. Every click or scroll leads to something new. With our introduction campaign we tapped into this ‘internet behaviour’, to show our audience that inspiration and entertainment can also be found in Collectie Online and to invite everyone to share their artworks and stories.

Rijksmuseum - 2024. Online campaign