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Laat de
natuur leven

In collaboration with Natuurmonumenten we’ve launched their new brand strategy ‘Let nature live’, to engage with a broader audience and aiming to inspire everyone in the Netherlands to actively contribute to a more nature-rich environment. The strategy shifts focus from nature serving humanity to humanity empowering and nurturing nature.

Natuurmonumenten - 2024. Brand positioning and launch campaign.

The

campaign

We took an out of the box approach to producing the TV commercial and campaign assets: showing ‘the bigger picture’ of Dutch nature in a small, detailed and more tangible way. To stand out in the ‘green sea’ of your regular nature visuals and campaigns, we crafted a world filled with Dutch nature in a three-dimensional miniature model. All built and created just like nature grows it’s organisms: with attention to detail. Take a peek behind the scenes.

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©2024 by Esmé Brinkman

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