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Summer-drinks-season is starting. The French’s favourite activity on Friday nights: Apéro’s. A fun evening at home with friends, food, drinks and of course... flowers. We created this campaign to encourage a younger, French target group to buy flowers more often. 

"We need more flowers. We need more together. More laughter. Bring colour to your Apéro".  

The Flower Council of Holland - 2018. Social campaign and OOH.

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